PartnerPath

Writing on how software companies and partner-led organizations turn partner activity into predictable revenue.

What I Write About

Field notes and frameworks on partner strategy, enablement, and go-to-market, drawn from years of building channel programs.

01.

Channel & Alliance Strategy

How partner operating systems create revenue clarity.

02.

Revenue Leadership

What it takes to lead a revenue org through change.

03.

Partner and Sales Enablement

From first touch to forecast.

04.

Revenue Execution and Forecasting

Building a pipeline you can actually trust.

Our Story and Vision

PartnerPath is a personal publication about partner ecosystems and revenue execution. It shares perspectives on bringing structure, clarity, and operating rhythm to partner motions so teams can scale what works.

Written by Tim Phelan

About the Author

The Point of View

A few principles that run through everything here.

Grounded in ERP and SaaS

Perspectives shaped by years inside ERP and SaaS partner ecosystems and their specific challenges.

Execution Over Theory

Ideas grounded in what actually happens inside partner teams, not abstract frameworks.

Practical, Not Theoretical

Practical playbooks and real insights rather than theoretical concepts.

Read the Latest Thinking

New essays on partner strategy and channel operations, published a few times a month.

Read the Blog